The Inner Journey


Ustadha Yasmin Mogahed

Life can sometimes feel overwhelming. For many of us, life circumstances and pressure can consume us and take away our sense of peace and well being. For some of us, it can leave us feeling unworthy, anxious or depressed.

But, the formula to finding peace and staying on this path has already been given to us. Every difficult circumstance we experience, we are reminded on how to approach it and find sakeena. Every moment we feel alone or in our own mental and cultural prison, we are taught about itmi’naan and how to be in a state of tranquillity.

Join us as Yasmin Mogahed explores the verses in the Quran that emanate salam (peace) and sakeena, and discover the path to peace.

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4 Incredible Events Across 4 Cities! Find Yours Here!


July 31st

Women Only Event

NMJ Islamic centre

Topic: Unchained: Breaking Out of Our Mental and Cultural Prisons



August 5th

Women Only Event

Wits Linder Auditorium

Topic: Unchained: Breaking Out of Our Mental and Cultural Prisons



August 6th

Women Only Event

Al Ghazali Hall

Topic: The Silent Poison: On Healing Our Thoughts



August 12th

Women Only Event

CTICC (Cape Town International Convention Centre)
Session 1 – 10am – 1pm
Session 2 – 3pm – 6pm

Topic (Session 1): Unchained: Breaking Out of Our Mental and Cultural Prisons

Topic (Session 2): The Breaking Dawn: Finding Joy in the Midst of Pain


Check Ust. Yasmin Mogahed’s Past Events

About Ust. Yasmin Mogahed

Ustadha Yasmin Mogahed is known for her gift of captivating an entire audience with her thoughts and insightful reflections. She is a Psychology graduate, and attained her Masters in Journalism and Mass Communications from the University of Wisconsin-Madison.
As a skilled creative writer, her literature speaks from the heart and is felt by millions around the world. After completing her graduate work, she taught Islamic Studies and served as a youth coordinator. Currently she’s a writer for the Huffington Post, a highly sought-after international speaker, and author who focuses most of her work on spiritual and personal development. She is well known for her book available worldwide, Reclaim Your Heart: Personal Insights on Breaking Free From Life’s Shackles. Ustadha Yasmin Mogahed recently launched her book; Healing The Emptiness.

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Meezan Case Study

Meezan Wealth is an Islamically-based financial company that offers financial services to Muslims within Australia. They came to Whiteflame as a relatively new company with decades of experience between the individual members who founded Meezan. As a fresh institution, they required our assistance establishing themselves in the social sphere and creating a lasting impact within the Australian Muslim community.

Meezan’s CEO, Rokibul understood the importance of a solid marketing campaign in promoting the legitimacy and professionalism of Meezan Wealth. We worked with them to create a comprehensive, long-term marketing campaign that aimed to promote awareness and lead to wide-reaching change in this niche industry.

For an industry with a limited number of competitors, we took advantage of overtaking slow moving trends and worked hard at promoting Meezan’s fresh face and tech friendly features – something difficult to find with their competitors – promoting Meezan’s approachable, up-to-date and accessible nature.

Our cohesive social media marketing campaign involved posting 3x a week, photography shoots, graphic design, website design, blog writing as well as an extensive paid ads campaign.

Our account manager worked with our paid ads expert and experienced graphic designers to create and a unified marketing campaign that targeted audience pain points and accessed the right target market.

Starting with Social Media

We worked with the Meezan Wealth team to grasp a deeper understanding of their financial services and how we can use this to target pain points within the community. Our consistent and effective posting increased following and engagement of their social media platforms. We highlighted the tech-savvy and accessible components of Meezan Wealth which were not common within their industry and thus established a strong point of difference from their competitors. We also made sure to showcase the essence of the business; working with and for the Muslim community to increase their financial wellbeing and help make them better off.

Results & Stats