Stairway to Serenity – Edmonton


Through the pain and struggles of life, including the mental, emotional, and physical tests we endure, the hurt and treatment of others, and the weaknesses of the heart, along with the struggles we battle within ourselves, we search for hope and guidance. If we view life as a temporary ocean, in which the diver submerges deeply with determination, patience, guidance, and wisdom, collecting pearls to triumph upon resurfacing, then similarly, we can find the paradise of this life. By collecting our pearls from it, we can triumph in the promised hereafter, an everlasting reward and paradise Allah has promised to true seekers—those He Loves and who love Him.

How did the predecessors find this love and paradise in this world, and how do we find it? There is truly a paradise here, where pain can transform into comfort, sadness into contentment, loss into patience, hurt into strength, doubt into certainty, fear into safety, anxiety into calm, and ugliness into beauty. This paradise encompasses many levels, offering glad tidings to those who reach its heights.

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Stairway to Serenity – Edmonton

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In Collaboration With

Meezan Case Study

Meezan Wealth is an Islamically-based financial company that offers financial services to Muslims within Australia. They came to Whiteflame as a relatively new company with decades of experience between the individual members who founded Meezan. As a fresh institution, they required our assistance establishing themselves in the social sphere and creating a lasting impact within the Australian Muslim community.

Meezan’s CEO, Rokibul understood the importance of a solid marketing campaign in promoting the legitimacy and professionalism of Meezan Wealth. We worked with them to create a comprehensive, long-term marketing campaign that aimed to promote awareness and lead to wide-reaching change in this niche industry.

For an industry with a limited number of competitors, we took advantage of overtaking slow moving trends and worked hard at promoting Meezan’s fresh face and tech friendly features – something difficult to find with their competitors – promoting Meezan’s approachable, up-to-date and accessible nature.

Our cohesive social media marketing campaign involved posting 3x a week, photography shoots, graphic design, website design, blog writing as well as an extensive paid ads campaign.

Our account manager worked with our paid ads expert and experienced graphic designers to create and a unified marketing campaign that targeted audience pain points and accessed the right target market.

Starting with Social Media

We worked with the Meezan Wealth team to grasp a deeper understanding of their financial services and how we can use this to target pain points within the community. Our consistent and effective posting increased following and engagement of their social media platforms. We highlighted the tech-savvy and accessible components of Meezan Wealth which were not common within their industry and thus established a strong point of difference from their competitors. We also made sure to showcase the essence of the business; working with and for the Muslim community to increase their financial wellbeing and help make them better off.

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