Every one of us has been given a limited number of years, unique abilities, and opportunities that will never come again. The question isn't simply how long we will live — it's what our lives will leave behind.
In a world filled with distraction, endless busyness, and short-term goals, it's easy to lose sight of what truly matters. We often have good intentions, meaningful ideas, and sincere ambitions to benefit our families, communities, and the Ummah — yet many of those aspirations remain unrealised.
Built for More is an invitation to think differently. Throughout this Australia and New Zealand tour, Sheikh Ali Hammuda will explore how we can make the most of the time that has been given to us, build lives centred around purpose rather than routine, and leave behind a legacy of deeds that continue to benefit them long after they return to Allah.
Rooted in the Qur'an, the Sunnah, and the insights of our scholars, these lectures combine timeless Islamic guidance with practical frameworks that can be applied to everyday life.
How can a believer maximise the value of a lifetime that is naturally short? Discover practical guidance from the Qur'an and Sunnah on making the most of the years Allah has granted us, increasing the reward of our deeds, and pursuing actions whose benefits continue long after we leave this world.
Every meaningful life is built around something greater than itself. What does it mean to have a life project for the sake of Allah? Sheikh Ali will explore practical principles for identifying, developing, and sustaining projects that leave a positive legacy for generations to come.
Many of us know what we should be doing — but struggle to act. Drawing upon the Qur'an, the Sunnah, and the guidance of our scholars, Sheikh Ali will examine the roots of laziness, distraction, and inconsistency, sharing practical spiritual strategies that help cultivate discipline and purposeful action.
Sheikh Ali Hammuda is a UK-based Islamic scholar of Palestinian descent, known for his ability to connect Islamic tradition with the realities of modern life.
He holds Bachelor's and Master's degrees in Architecture and Planning from the University of the West of England, alongside a BA in Shari'ah from the prestigious Al-Azhar University in Egypt.
Now based in Wales, he serves as a visiting Imam at Al-Manar Centre in Cardiff and is a senior researcher and lecturer with the Muslim Research & Development Foundation in London. Through his engaging teaching style and practical approach, Sheikh Ali empowers Muslims to translate timeless Islamic guidance into purposeful action, making faith a catalyst for personal growth and meaningful impact.
You want to make better use of the time Allah has entrusted to you.
You want your life to leave behind a legacy that continues to benefit others.
You have ideas to serve the community but struggle to turn them into reality.
You want to overcome procrastination and become more consistent.
You're looking for practical Islamic guidance that you can apply immediately.
You want to become someone whose efforts continue to earn reward long after you've returned to Allah.
Every believer leaves something behind. The question is whether it will be wealth that fades, memories that disappear, or deeds that continue to benefit them before Allah.
“Built for More is about living intentionally. It's about building habits that strengthen your relationship with Allah, pursuing work that benefits His creation, and investing in projects whose rewards continue long after your final breath.”
Because the greatest legacy isn't measured by what you accumulate in this world. It's measured by what continues to speak for you in the next.
| Date | City | Venue | Time | Tickets |
|---|---|---|---|---|
| Thursday 13th August | Perth | Perth Convention and Exhibition Centre | 6PM – 9PM | |
| Saturday 15th August | Melbourne | Hyatt Place | 6PM – 9PM | |
| Sunday 16th August | Sydney | Rosehill Gardens Racecourse | 6PM – 9PM |
| Date | City | Venue | Time | Tickets |
|---|---|---|---|---|
| 21st August | Auckland | TBC | 6PM – 9PM |
A single ticket permits entry for one person. Sections are Male, Female, and Family. The “Family Section” refers to non-segregated seating, not a group or family pass. To ensure your family or group can sit together, purchase the correct number of individual tickets under the Family Section — one per attendee, including all adults and children who require a seat.
Filming and photography will be taking place during each event. By attending, you consent to the possibility of being captured in the footage. This content could be used for promotional purposes, both online and offline.
Before finalising your ticket purchase, please thoroughly review all event details, including the date, time, venue, age limit, and ticket type. No refunds or cancellations will be provided once you have purchased your tickets.
This programme is suitable for ages 9 and older. Children below 9 are not permitted to attend. Please be mindful of this before purchasing a ticket for a child, as we have a strict no-refund policy.
Meezan Wealth is an Islamically-based financial company that offers financial services to Muslims within Australia. They came to Whiteflame as a relatively new company with decades of experience between the individual members who founded Meezan. As a fresh institution, they required our assistance establishing themselves in the social sphere and creating a lasting impact within the Australian Muslim community.
Meezan’s CEO, Rokibul understood the importance of a solid marketing campaign in promoting the legitimacy and professionalism of Meezan Wealth. We worked with them to create a comprehensive, long-term marketing campaign that aimed to promote awareness and lead to wide-reaching change in this niche industry.
For an industry with a limited number of competitors, we took advantage of overtaking slow moving trends and worked hard at promoting Meezan’s fresh face and tech friendly features – something difficult to find with their competitors – promoting Meezan’s approachable, up-to-date and accessible nature.
Our cohesive social media marketing campaign involved posting 3x a week, photography shoots, graphic design, website design, blog writing as well as an extensive paid ads campaign.
Our account manager worked with our paid ads expert and experienced graphic designers to create and a unified marketing campaign that targeted audience pain points and accessed the right target market.
We worked with the Meezan Wealth team to grasp a deeper understanding of their financial services and how we can use this to target pain points within the community. Our consistent and effective posting increased following and engagement of their social media platforms. We highlighted the tech-savvy and accessible components of Meezan Wealth which were not common within their industry and thus established a strong point of difference from their competitors. We also made sure to showcase the essence of the business; working with and for the Muslim community to increase their financial wellbeing and help make them better off.
